we asked the question as charlie brown did so long ago, isn't there anyone who knows what christmas is really all about? has this just gone craze? >> the fact that you said christmas is the hot button item because people say happy holidays. >> that's a whole other story. >> i didn't like the fact that stores were opening on thanksgiving which is one of those great american holidays where there are no presents, there is no religion and you really get to give thanks. that's when i think we jump the shark. >> you know, i was one of those that actually shopped online. did i all of the black friday shopping, bought myself a tv online for $280, it was a good deal, i'm telling you the truth, but i also did small business saturday, and that was my feel good time of the thanksgiving holiday. >> i guess the larger question is have we made the holidays too much about consumerism recognizing this is very important for our economy. it's not what we make it. it's very important, advertising and marketing and brands get blamed for ore commercializing everything. we're filling demand. it's like we don